Designing scalable, user-centered SaaS experiences

From research to high-fidelity execution — focused on complex systems, dashboards, and product thinking.

How I Think

I simplify complex flows

I align design with business goals

I collaborate closely with engineering

Rumi Mirror introduction, the category home beside an ornate mirror

Rumi Mirror — Verified verse discovery

A small web app that returns verified verses of Rumi instead of AI-generated ones, designed to protect a literary heritage from misattribution and hallucination.

Ethical AIContent VerificationInformation ArchitectureSolo Research & Design

Timeline: August – September 2026

Problem:

Quotes circulating as Rumi, including from AI chatbots, are often fabricated or misattributed.

Solution:

Retrieval from a curated, source-linked collection, plus a way to verify a quote.

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CoreView Platform

CoreView — Workforce Health Monitoring

A B2B SaaS platform for real-time employee health screening and risk control — designed for managers who need to act fast.

B2B SaaSEnterprise UXConversational UIInformation Architecture

Timeline: May – July 2021

Problem:

Fragmented health data with no single source of truth.

Solution:

A unified dashboard with role-based access and automated risk scoring.

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Pitch app

Pitch — Where founders meet their investors

A 0→1 mobile platform connecting startup founders with accredited investors through curated video pitches. Designed end-to-end in 8 weeks across iOS and Android.

Mobile AppSocial Network0→1 ProductiOS & Android

Timeline: Mar – Apr 2021

Problem:

94% of startups never raise seed funding

Solution:

Video-first matching platform for founders & investors

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Nubaa Health

Nubaa Health — unified medical booking platform

A B2B2C medical booking platform connecting patients to doctors, dentists, labs and home care — designed across 3 apps in 5 months.

B2B2CHealthcareMobile + WebMonetisation UX

Timeline: August – December 2021

Problem:

No digital healthcare infrastructure — patients booked doctors by phone with no shared platform.

Solution:

One platform, 3 apps — patient booking, provider management, and admin portal built from scratch.

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